Representatives of industry associations met in Vancouver on Thursday morning to announce plans for a campaign supporting the completion of the Trans Mountain pipeline expansion project.
The assembled business leaders said they believe that Canada's reputation as a safe place to invest is at risk if Kinder Morgan's plans for the pipeline aren't allowed to proceed.
"We're at a point of crisis of confidence in Canada, a crisis that needs leadership and immediate attention to resolve," Greg D'Avignon, president and CEO of the Business Council of British Columbia, told reporters.
The group have written a letter to Prime Minister Justin Trudeau, B.C. Premier John Horgan and Alberta Premier Rachel Notley, urging them to take action to make sure the pipeline expansion is completed.